How to Succeed as an Entrepreneur in Ghana: A Practical Guide
By John Kuada
The Ghanaian business environment provides many opportunities and challenges. Success depends on the ability to quickly see the opportunities and the courage to face the challenges. Successful Ghanaian businesspeople are best described as “doers” rather than “dreamers”. They are action-oriented people who look far ahead into the future, and treat mistakes and failures as temporary setbacks on the way to accomplishing their goals. Above all, they are disciplined when it comes to the use of money. These are some of the insights you can get by reading this book. You will also know how to do the following:
·Make profits for a purpose
·Grow your business
·Design a winning strategy
·Manage efficiently and effectively
·Find trustworthy business partners
·Motivate your workers
·Communicate with maturity and appreciation
·Engage in fast learning
With these tools at your disposal, you are certain to join the small but growing group of very successful Ghanaian business owners.
John Kuada is Professor of International Management at Aalborg University, Department of Business and Management, Denmark. He holds two doctorate degrees – PhD from Copenhagen Business School in Business Economics, and Dr Merc from Aalborg University in International Business. He has extensive experience as a business consultant and training advisor in areas of management, marketing and cross-border inter-firm relations in many European and African countries. He is author and/or editor of some 20 books on management and has written over 100 articles in scholarly and professional journals on a wide range of international business issues including entrepreneurship, international marketing, intercultural management, leadership and strategy.